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Xcēd Aviation Services Promotes Services Promotes Bill Long to Presidential Position

June 2014 - Xcēd Aviation Services, a subsidiary of Sasser Family Holdings, is proud to announce that William “Bill” Long has been promoted to President, after joining the company as Managing Director in January 2014.

Bill Long

Bill began his work in the aviation industry 8 years ago when he launched a GSE for a financial services company. During that time he developed a vision to build a customer-centric business to deliver end-to-end GSE financing and asset management solutions. He was able to realize this vision when he joined Sasser Family Holdings, and launched Xcēd Aviation Services.

“Bill is committed to ensuring the sustainability and longevity of the company, by way of maintaining internal and external relationships with everyone he works with,” says Jeff Walsh, COO, North America for Sasser Family Holdings. “I could not think of a better individual to lead this team, and am excited for the bright future Xcēd will have as a key member of our family of businesses.”

In his time as Managing Director, Bill has implemented several new services for the customer, including the creation of the industry’s first cargo loader trade-in program, designed to help customers affordably obtain new cargo loader equipment for their fleet. He also oversaw the geographic expansion of Xcēd’s services internationally into Canada.

Always looking to expand their services to meet the needs of the industry, Bill already has big plans for Xcēd, “I am focused on building a team that is committed to the philosophy of listening to our customers’ needs, and adapting our services to meet them. I believe this will make Xcēd a successful and sustainable member of the Sasser Family Holdings group of businesses.”

About Xcēd Aviation Services and Sasser Family Holdings, Inc.:

Xcēd Aviation Services was launched in 2014 as an aviation ground support equipment finance and asset management subsidiary of Sasser Family Holdings, Inc. Sasser Family Holdings is a 4th generation, family-held transportation asset services and management company with roots dating back to 1928. Other subsidiary business units include Chicago Freight Car Leasing Co., Union Leasing Inc.,CF Rail Services LLC, CF Asia Pacific Group PTY Ltd, and NxGen Rail Services LLC. The subsidiary units are leaders in providing commercial and industrial focused rail and vehicle transportation equipment solutions including asset leasing, fleet administration management, asset repair and maintenance, and innovative technology services throughout North America, and Australia. For more information about Xcēd Aviation, visit or email

For more information about Sasser Family Holdings, Inc., visit

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